Question

Provide an example of a Firm that tries to capture two audiences - High Value Consumer and Low Value consumers and how.

Answer 1

Dollar store is an example for capturing both high value and low value consumer. As price is not all what a low end consumer think to manage it's also a lot more about the affordability of the product since low value customers always have to manage their expenses due to lack of surpluses. Therefore the Dollar Store provided their product in two sizes one in small packets to attract low value customers and other in a large package to attract high value consumers in this way they sold both quality and quantity and attracted both low and high value consumers.