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Identify a product that you have seen with either effective or ineffective market segmentation. Explain what...

Identify a product that you have seen with either effective or ineffective market segmentation. Explain what makes the market segmentation effective or ineffective.

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Answer #1

Market segmentation is defined as the process to divide the potential customer market based upon certain characteristics like age, gender, caste etc..

A successful market segmentation example is Coca-Cola..

Coke has placed multi segmenting and targeting strategy..

1) Demographic wise coke targer different age group from 15-25, different gender (both men and women) and income group like (plastic bottles, cans, glass bottles pricing)..

2) Geographic wise they spread all across the world..

(America, Asia, Europe, Africa, Russia etc)..

3) psychographic wise they served diet coke, Energy drink and Ready to consume ..

4) Behavioral - Coke served at different occasions like birthday, festivals and also to quench immediate thirst..

(Please give an up vote if you find it helpful)..

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