Question

On 11 June 2015. Advocate General Wathetet delivered an opinion on a request for a preliminary ruling from the High Court of Justice of England & Wales, Chancery Division, Intellectual Property. Britain's High Court refused to allow Nestle to trademark the “shape of a four-finger chocolate-coated wafer, better known as the Kit Kat bar. Rivals such as Cadbury, want to produce a similar bar. The two companies have gone to court in London and in the European Court of Justice. Nestle has failed since 2010 to trademark the shape in the U.K

Questions: Why Nestle did not get a trademark of a four-finger shape?

Answer 1