Question

In marketing what does Research and development address?

Answer 1

Not even in marketing but in any field research and development plays a crucial role and it tries to find and address the gaps in the field

In marketing which is a very broad term and so many fields are there.Reseach and developments helps in-

1.bridging the gap by various experiments

2.future market products which are important and need to be launched

3. Help ls to come up with optimal solution out of given opportunity cost and hence saving large amount of time amd money

4.It helps in trying to know the futurs demand of any product in future. For example,if any company doing research and development and finds that its one the product is not working from long time. Then it will go for PULL STRATEGY and vice versa for push staretegy.