Question

2 What has supported Handu's continued growth in the past?

Answer 1

Handu Group was an online fast-fashion apparel company with headquarters in Jinan, China, founded in 2006. Since 2006 , the company has successfully adjusted its business models, moving from an unknown seller on the Taobao shopping website to a leading company owning more than 20 brands. However, fierce competition in the fast-fashion apparel market intensified in 2015, with a growing number of traditional apparel companies establishing online channels

Online brands without physical stores, like the Handu Group, have lost their primary competitive edge. In the face of a developmental bottleneck, Handu Group 's founder had to consider yet another innovation in the business model. Zhao considered three options: to continue multi-brand expansion, to build brick-and - mortar shops to open offline channels or to open operating platforms to serve other brands.