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based on the determines of demand and supply factors.explainwhy and how Nike and Adidas are the...

based on the determines of demand and supply factors.explainwhy and how Nike and Adidas are the top two best sports brand in the world

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Answer #1

Nike and Adidas have commonly exhibited following critical success factors making them best global leaders :

  • Strong brand positioning
  • Higher customer awareness
  • Great top of mind recall value
  • Brand loyalty by customer
  • Inventory optimisation
  • Efficiency in supply chains
  • Strong corporate culture
  • Complete accessibility and availability through effective distribution networks
  • Strong customer pull demand
  • Global brand image
  • Higher ESG Governance
  • Capacity utilisation and Six sigma processing systems.

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