Question

I wake up on a Saturday morning and go on a spur of the moment tour of all the Starbucks in town. This is an example of what concept?

a. Situational

b. Perceptual

c. Rational

d. Heuristic

e. None of the above

Oreo Cookies showed how it customized its product and packaging for each different individual international market. It also showed how it is a leading proponent of adjusting?

a. Price Variations

b. Construct Modelling

c. Rituals

d. Stratification

e. Myths

Consumer preferences by social class are sometimes distinct and sometimes subtle. Marketers refer to this as ?

a. Status

b. Style

c. Perceptual positioning

d. Ritual

e. Taste

Answer 1

1. I wake up on a Saturday morning and go on a spur of the moment tour of all the Starbucks in town. This is an example of what concept?

None of the above.

Explanation

This is an instinctive move, which is not based on conscious thought.

2. Oreo Cookies showed how it customized its product and packaging for each different individual international market. It also showed how it is a leading proponent of adjusting?

This is the concept of stratification

Explanation

Stratification is classifying or categorization of something into various sub-parts. In this context, the firm has categorized its consumers based on the region and has customized their products to their needs.

3. Consumer preferences by social class are sometimes distinct and sometimes subtle. Marketers refer to this as ?

Taste

Explanation

Consumer preferences or tastes depend on social class and other factors such as income