Question

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Here's the context in which you should write your final exam. Bronner's Christmas store is one of the largest in America. Bronners currently has one store located in Frankenmuth, Michigan. Bronner's has decided to open up a second store in Heidelberg Germany. Reflecting on each chapter in our textbook, respond to each of the following questions as though you were hired to be a consultant to Bronner's.

14. what are some of the import/export issues you may face with the new location?

15. describe the typical supply chain (functional and steps) that will be used for your new store.

Answer 1

1. Import export issues faced will be because of contractual obligations of trade and incoterms like CIF which is cost, insurance and freight of goods transported. Moreover government regulation, compliance and legal requirements and cultural barriers may arise causing problems in trade relation.
2. A supply chain of wholesaler to broker to retailer to new briker to final custom duty agency to retaiker in Germany forms the super chain. Each chain element will add explicit costs and cause the final price to be higher and thus optimisation of supply chain is needed through removal of redundant intermediary.

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