Question

should corporations campaign on social issues？

Answer 1

Yes, corporations could benefit from some major campaigns on social issues. These are :
1) Concerns regading climate change, product safety, immigration, etc can prove to be economically more sustainable as a wider audience would choose to rally with the cause, given corporations are not generally seen as environment friendly.
2) As consumers are nowadays more vocal and have opinions on social issues, corportations can tap that uncharted territory of getting approval points if they support a social cause.
3) To stay true to the corporation's cause, taking a stand would help brands create powerful messages, which in turn would help in it's marketing causes.