Question

While consumer surveys can provide fairly up-to-date information if one uses electronic communication technology for running a survey, an (dis)advantage is that (more than one option could be correct):

Select one or more:

a. consumers are always knowledgeable

b. cost is never an issue

c. but consumers may be themselves ignorant and face social norm obstacles

d. consumers sample chosen is itself biased

Answer 1

Answer

Option b) Cost is never an issue.

Reason: By using electronic communication technology, one can easily make and send consumer surveys to large number of consumers and receive their responses in no time and at minimalistic cost.

Other options are incorrect because:

Consumers are not always knowledgeable as there exists a lot of ignorant consumers too. However, it is not always the case whereby consumers face social norm obstacles. Alos, consumers sample can be chosen using an unbiased algorith/ random sampling in a computer.