Question

You are an advertiser researching the costs and benefits of purchasing 30 seconds of airtime during NBC's show 30 Rock. The execs at NBC boast about 30 Rock's _________________. However, you want to understand how the show performs relative to other shows airing in that same time slot. You ask to see 30 Rock's ___________________ because you understand that _________________________________.

Group of answer choices

ratings / shares / shares take into account the number of households actually watching tv (in general) during that particular time slot, hence reflecting how the show is performing within a competitive viewing environment.

shares / ratings / ratings take into account the number of households actually watching tv (in general) during that particular time slot, hence reflecting how the show is performing within a competitive viewing environment.

ratings / shares / shares measure the households tuned to "30 Rock" out of all the homes equipped with TVs. This will help you understand how the show is able to compete in its 8:30 pm Thursday night time slot.

Critical acclaim / Award history / shows that receive awards are the most popular and profitable in the industry.

None of the above

Answer 1

The correct answer is:

You are an advertiser researching the costs and benefits of purchasing 30 seconds of airtime during NBC's show 30 Rock. The execs at NBC boast about 30 Rock's ratings.

However, you want to understand how the show performs relative to other shows airing in that same time slot.

You ask to see 30 Rock's shares because you understand that shares measure the households tuned to "30 Rock" out of all the homes equipped with TVs. This will help you understand how the show is able to compete in its 8:30 pm Thursday night time slot.

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Explanation

There is a distinction between ratings and shares.

For a TV show, the ratings are calculated as a percentage of the potential audience, that is, all the possible households in the country that have TVs. The shares measure the percentage of households who have actually watched TV during the time of the show.