Select a country and a product that you believe your firm can market there. Make a list of sources of information you will use for screening in the following order: 1st, 2nd, 3rd. Select a country and a product that you believe your firm can market there. Make a list of sources of information you will use for screening in the following order: 1st, 2nd, 3rd.
Countries like India can be potential entrant for following products :
Sources like top news journals, expert opinions, industry reports, AGM reviews of top companies, peer journals, consultants, etc are great sources of information.
Understanding Indias demographic, customer preferences, political governance and laws can help market better.
Conducting SWOT analysis, BCG analysis, PESTLE analysis, 5 Forces nalaysis can all help selectively target market.
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