Question

Suppose that a publisher offers a university only three journals – A, B and C – at the unbundled, individual annual subscription prices of pA = $1,600, pB = $800, and pC = $1,500. Suppose a university’s willingness to pay for each of the journals is vA = $2,000, vB = $1,100, and vC = $1,400.

Now suppose that the publisher offers the same deal to a second university with willingness to pay vA = $1,800, vB = $1,000, and vC = $2,100. With the two universities, calculate the revenue-maximizing individual bundle prices.

Answer 1