Question

. Beyond cricket: many of the cricketers’ like Virat Kohli, M.S.Dhoni and Sachin Tendulkar end up launching varied new businesses. What characteristics or attributes does they possess that you think can make them a successful or not a successful entrepreneur? Justify your answer.

Answer 1

Since sportsmen like Kohli, Dhoni and Tendulkar are big names in the cricket field and are celebrities in their own ways, people, especially the youth looks upto them as role models.

These people carry their names as brand name having high brand values, which attracts their fans and followers to their products.

Due to their high recognition of these players, they posses high market value and brand values. This makes their fans beleive that these players would only offer high quality goods or services.

As a result of this, these players or celebs become successful as entrepreneurs.

For example, an individual looking for a gym membership would favor a gym owned by Kohli over others, as they believe it would offer high tech services