Mimi Couturier is a design company that specializes in formalwear for women. The company's fashion innovators use computer-assisted design software to create what they think women should wear. The company regularly hires industry experts to examine construction work areas to find waste and inefficiencies that can be eliminated. Its fashion innovators have expanded the number of products it offers for sale many times. However, for the last two years Mimi Couturier has lost money, and it has had to lay off some of its work force. What should the company do to avoid this occurrence in the future?
Mimi Couturier had been production oriented and it focused on computer-aided design with innovators working to expand the number of products. Also, it focused on finding waste and eliminating inefficiencies which highlights its focus on production operations.
It should now focus on marketing the products and improve its marketing orientation to understand the tastes and preferences of its target customers and solely focus on fulfilling the customer needs to become profitable and avoid laying off workforce in future.
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