Which of the following situations is the most likely to have the lowest price elasticity? MULTIPLE CHOICE:
A new soft drink product that faces many competing substitutes.
A wireless data plan with 2-year contract
Perishable produce
A product that faces new customers
The perishable goods are supposed to have inelastic demand.
Price elasticity of demand is given as:
Price elasticity of demand = - (% change in Quantity demanded / % change in prices)
Now, the demand for perishable goods would be inelastic as the quantity demanded of perishable goods can't be increased or decreased that easily just because of a change in prices. The perishable goods are to be consumed earlier and their consumption cannot be postponed due to their nature of perishability.
Thus, even if there is a huge or small change in prices, the quantity demanded change cannot be changed a lot. Thus, the price elasticity of demand is very low or inelastic.
Thus, Perishable goods are most likely to have the lowest price elasticity.
3rd option is the correct answer
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