Suppose Jaguar (headquartered in UK) sells its XF model in the USA for $56,000 and currently it’s selling 10,000 units annually. Also, the current exchange rate is $1.4 per pound.
a) Calculate Jaguar’s sales revenue in the US both in dollars and pounds (note: sales revenue=price * number of units).
b) What will happen to sales revenue in dollars and pounds if pound depreciates to $1.25 per pound, assuming Jaguar keeps charging the same price in the USA and keeps selling the same number of cars? Generalize how currency depreciates affects corporate bottom line.
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