Question

What is “bundling,” as a type of go to market approach? a. Include an extra distribution...

What is “bundling,” as a type of go to market approach?

a.

Include an extra distribution channel for customers
b.

Include a product or service as part of a package
c.

Include an option for interval ownership by buyers
d.

Include a prepaid plan, with an option to pay up front
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Answer #1

Answer:

B] Include a product or service as part of a package is correct option.

Explanation:

Product bundling is a marketing strategy that involves offering several products for sale as one combined product.

In marketing, product bundling is offering several products or services for sale as one combined product or service package as part of a package. In a bundle pricing, companies sell a package or set of goods or services for a lower price than they would charge if the customer bought all of them separately.

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