Question

Many large international companies target sections of their Web sites to the different world market where their products are sold. For instant McDonald's www.McDonals.com included customized pages for each fifty-plus countries where its restaurants are stablished. Assume that you work for a company that is considering expanding its website for international markets. You have assigned to investigate and report your finding on the differences and similiraties between regional section of the company's sites. To research your report, examine the websites of at least three international corperations. You might visit McDonald's American, European sites, and Asian sites.

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Answer 1

The McDonald's tailored website for America, Europe, and Asia shows the different types of consumers prefer different type of good whiel people in America prefer to have more of french fries, people in Europe prefer to start their day with Turtle drink and people in India prefer to have a spicy burger with softdrink. Although the preferences of people differ so does the McDonald's website design and color and food items list on the home page but the similarity is McDonald's prefer to provide almost the same items except few to maintain the same food style all over the world.