Currently Munopilee Air has got monopoly in the market and is operating with 85% occupancy rate. The market has been studied that at the current price, the demand would be the same. So if UpStart Airways comes at the same fare, both Munopilee and UpStart would fly inefficiently with small number of passengers.
However, if UpStart Airways come with price differentiation and charges low fare, it would attain a status of low cost airlines and can attract more number of price sensitive customers. Thus UpStart Airways would definitely be able to attract more number of passengers.
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