Question

The two most revenue-generating offices in Shell Oman Marketing are Retail and Commercial as they are...

The two most revenue-generating offices in Shell Oman Marketing are Retail and Commercial as they are liable for creating 95% of all-out income for the organization. For a long time, the two offices have been debating on the income and cost responsibility for the card division. Both the offices have distinctive nature of business. In other words, retail is mainly into B2C, in contrast, the commercial is in B2B. The notion to whom should the fuel card division belongs to is the perplexing situation for the whole company because logically both departments claims are right; one claims that the stations' operation and system maintenance are the sole responsibility of the retail office while the commercial office argues that most of the fuel card customers are B2B nature, therefore, the fuel card ownership goes to the Commercial office. In other words, the sales deals are closed by the commercial office while the stations are run and maintained by the retail office.

From the point of view of sales manager of the commercial office, would you take over the control of the fuel card division or leave it for the retail office? Write a justification for your decision supported with evidence, facts and Shell philosophy.   

Homework Answers

Answer #1

Shell has philosophy of inclusive growth and collaboration and thus sales manager must integrate and collaborate both retail anf commercial teams and draw common ground of 50:50 ratio where both grt equal credit and manager must take responsibility of where he is best at based on skills and requirements of organisation. Success is always byproduct of teamwork and no independent departments is solely responsible for it.

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