Question

Your friend has suggested that you conduct primary market research to learn more about the market...

Your friend has suggested that you conduct primary market research to learn more about the market in which you plan to open your new coffee shop. Which of the following is not a form of primary market research?

a.

Conducting customer surveys

b.

Leading focus groups

c.

Visiting other coffee shops to make observations

d.

Downloading census data about your market

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Answer #1

Option d.

Downloading census data about your market

The primary survey is to meet direct audience to collect the information, and that is conducting a customer survey, leading focus groups and visiting the shop, but the downloading data is secondary research.

Conducting customer surveys means to take quantitative or qualitative data from direct customers.

A leading focus group is asking open-ended questions to target sample to discuss the topic and do qualitative research.

Visiting the coffee shop to take data based on observation is a primary survey, and it takes information about the coffee shop by observation without asking anyone.

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