Question

Suppose only bowling alley in a town is considering to offer discounted rates ($15 instead of $25) for playing on Weekday afternoons (Monday - Friday). How might this strategy help the company?

Answer 1

• Offering discounts is an effective strategy that is employed by most of the companies to attract customers.
• If bowling alley is the only company that is offering discounts for playing on Wednesday afternoons, then it can attract more customers and the customers are automatically drawn into the company.
• This will not only benefit the customers but the bowling alley can also earn higher profits than any other firms due to increased sales. This will eventually boost up the companies reputation and allow the company to expand more and meet all the necessary sales goals.