Question

4. Kiera’s dog walking business is booming, and she is interested in expanding. In order to expand, her company needs more customers, and the demand for dog walking in her neighboring communities must increase in order for her to generate a profit. Her best friend, a local celebrity, suggests that she should consider marketing her services. Because Kiera understands that there are specific challenges associated with developing advertising objectives for services, she is very careful about how to advertise her dog walking services. In the end, she decides to develop a logo for her company so customers can associate it with the services she provides.
How did Kiera make her intangible services more marketable?​ a. S​he used a slogan. b. S​he recruited new customers. c. S​he enhanced her brand image. d. S​he got a celebrity endorsement. e. S​he used a popular logo that people recognized.

Answer 1

Option C.

• By preparing a logo to advertise her intangible service of different dog walking Keira actually enhanced her brand image.
• Enhancing brand image refers to communicating about your brand to the customers and making your service or good more appealing to the customers. This is one of the most important step in marketing.
• Here Keira wants to expand her business by creating more demand for her intangible business service. For this she opts to enhance her brand image to get more demands for her service and generate more profits.