Question

Which of the following is NOT a challenge associated with international marketing?

		Managers need to learn new languages and laws.
		Managers need to deal with volatile currencies.
		Managers face political and legal uncertainties.
		International markets are less safe.
		All of these are challenges.

Answer 1

Option E

• All of the above are the challenges faced by international markets.
• Languages pose a very serious challenge for the international markets. This is because different countries have different languages which becomes a challenge to understand.
• In each country, currencies are subjected to various changes and can undergo unexpected appreciations and depreciations. Trading with such currencies becomes another challenging task.
• Political uncertainties in the international markets is an another challenge faced by businesses when they work in different environment.
• International markets are considered to be less safe due to various threats and terrorism in most of the countries. The fear of terrorism can make international markets less safe.