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Describe an advertisement that you saw recently. What media was used? What form of appeal was...

Describe an advertisement that you saw recently. What media was used? What form of appeal was made? Humor, Slice of life, Testimonial, Fear, etc.? Was it effective? Why or why not?

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I recently saw an Insurance Advertisement. It showed how life is so uncertain and that one should get their family members insured. It potrayed how the dependent members of the family would be impacted if the earning member passed away.

The media that was used was Television (cable network).

The economics of the advertisement was such that they tried to instill fear amongst the public so that people think about this important issue and get themselves insured at the earliest. Yes, it was effective as it started a discussion within my family that we should get ourselves insured soon.

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