Question

.What do you think the entrepreneur did wrong in the book secret formula The Inside Story of How Coca-Cola Became the Best-Known

Answer 1

The secret formula follows a colorful character who transformed the relics into a $ 80 billion company. The account, related to reporter Frederick Allen, begins with Asa Candler, a 19th-century Atlanta pharmacist who secured the original coca-cola formula and then struggled to get cocaine off the prescription. After many changes, he was finally able to turn a backyard wash into a thriving enterprise.

In 1919, a notorious prisoner, Ernest Woodruff, used the high-risk Bristol purchase and installed his son at the head of the company. Robert Woodruff spent the next six decades managing the Coca-Cola with a clear commitment to making drinks a part of the American landscape and social fabric. Written by visiting unprecedented Coca-Cola archives, as well as internal circles and private documents of woodruff, Allen's compelling business biography is a clear account of what it takes to build one of its most famous companies. America, and one of the world's largest business success stories.