Question

If Heinz and French's decide to sell ketchup and mustard packaged together as one inseparable product...

If Heinz and French's decide to sell ketchup and mustard packaged together as one inseparable product and they cannot be bought separately, that would be ______. A. Second-Degree Price Discrimination B. Bundling C. Exclusive Dealing D. Crocodopoly

Homework Answers

Answer #1

Here the answer is BUNDLING

According to the definition of bundling, it is a strategy by the marketing companies in which they tie up and sell different items in the same package or as inseparable

They are usually related but not every time, Many a time they are dissimilar as in the above example also.

Exclusive dealing is when a retailer is bounded to buy fro the same supplier,

Discrimination is a differentiation on the basis of price, products, etc.

So the answer is option B

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