If Heinz and French's decide to sell ketchup and mustard packaged together as one inseparable product and they cannot be bought separately, that would be ______. A. Second-Degree Price Discrimination B. Bundling C. Exclusive Dealing D. Crocodopoly
Here the answer is BUNDLING
According to the definition of bundling, it is a strategy by the marketing companies in which they tie up and sell different items in the same package or as inseparable
They are usually related but not every time, Many a time they are dissimilar as in the above example also.
Exclusive dealing is when a retailer is bounded to buy fro the same supplier,
Discrimination is a differentiation on the basis of price, products, etc.
So the answer is option B
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