You are a consultant to a Pet Shop that operates in a perfectly competitive environment. The firm is currently producing at a point where market price equals its marginal cost. The Pet Shop's total revenue exceeds its total variable cost but is less than its total cost. you should advise Pet Shop to
A) continue in business.
B) lower its price so that it can sell more output.
C) raise its price to increase its profits.
D) quit business.
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