Identify a dominant firm (not discussed in the textbook) that has remained dominant over a long time. Explain how it happened.
At first you need to understand the concept of being dominant to be able to respond to this question.You will say that dominant is the ability of creating sustainable development in the market.
Explanation:
Therefore,you will say that an example of a firm that has been dominant in the market for long is Coca-Cola.The market has been able to maintain a lion share in the market over its competitors such as Pepsi.The Coca Cola brand is known over the globe and it has become a household name in the beverage industry.
The main reason Coca Cola has been dominant in the market for long is the possession of unique patent that it is hard to copy by rivals in the market.The patent allow Coca Cola o produce brand with unique taste and ability to quench thirst.
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