Question

1. Telemarketing is most closely part of ________.

a.) direct selling

b.) direct marketing

c.) nontraditional retailing

d.) interactive retailing

2. The handling of merchandise, including addressing, mailing, and billing customers is often conducted by third-party service providers on a fee basis. These firms are called ________.

a.) direct marketing service specialists

b.) mailing list brokers

c.) expediters

d.) order fulfillment firms

3. Which of the following encompasses buy online and pick up in-store?

a.) omnichannel retailing

b.) single-channel retailing

c.) multichannel retailing

d.) nonstore retailing

Answer 1

Answer 1: Option A is correct . Telemarketing is a part of direct selling as it holds face to face communications held between producer and customer. Telemarketing is a telephonic conversation between buyers and seller in a systematic and logical manner. It means telephone conversation held between two persons.

Answer 2 : Option D is correct.Order fulfillment firm is a third party which work on the fees charged from the firm in order to generate maximum customer order from retialers. As handling merchandise, include addressing mailing .

Answer 3 : Optrion A is correct. Omnichannel retialing is a method in which product is available online , physical shop as well as by phone. Multiple options have been available to the customer so that marketers can maximises the sales.