Question

Unlike traditional marketing, the typical goal of direct marketing is to:

interactively engage with the customer

generate an immediate behavioural response

create awareness

create brand image

Answer 1

Ans. The correct option is

B. Generate an immediate behavioural response : The typical goal of direct marketing is to generate an immediate behavioural response .

Other options are

A. Interactively engage with the customers: Direct marketing does not entirely focus on engaging with the customers.

C . Create awareness : It is not the typical goal of direct marketing .

D. Create brand image : It is a goal traditional of traditional marketing but not the direct marketing.