Question

An effective Social Media Policy should:

1. Clearly state that employees have no reasonable expectation of privacy on company owned electronic assets, including portable devices, and when accessing company systems from remote locations.
2. Clearly state expectations regarding the limits on personal use of email and the internet.
3. Clearly state whether employee electronic usage is monitored. If employee electronic communications are not monitored, it should reserve the right to monitor.
4. Prohibit use of the company image or trademarks without express authorization.
5. Give guidelines regarding software downloads and other protections against viruses, spyware and malware.
6. Provide a clear policy on internet postings and private blogs. When discussing the company or any aspect of employment, require that the employee identify himself and post a disclaimer that that any opinions expressed are his own and not those of the company.
7. Provide a clear policy on corporate-sanctioned blogging. Outline the channels for managerial approval of postings and have authorized corporate bloggers also post a disclaimer.
8. Advise employees that unless specifically authorized to do so, they cannot purport to represent the company.
9. Remind employees to protect the company’s proprietary and confidential information.
10. Remind employees not to use electronic assets for harassment or for the communication of offensive or inappropriate content.
11. Address whether employees should be allowed to make references for others on social networking sites.
12. Have a uniform policy on how social networking sites can be used during the hiring process.

You have been asked by Human Resources and the Executive Management Team for your opinion on the business’ current social media policy. Review the policy. Is it strict or liberal? Provide comments on its strengths and on its weaknesses. Provide suggestions for improvement of any problem areas. Your submission should be no more than 100 words.

Choose a company from the following list:

Best Buy:

https://forums.bestbuy.com/t5/Welcome-News/Best-Buy-Social-Media-Policy/td-p/20492 (Links to an external site.)

The Cleveland Clinic:

https://my.clevelandclinic.org/about/website/social-media (Links to an external site.)

The Coca-Cola Company:

https://www.viralblog.com/wp-content/uploads/2010/01/TCCC-Online-Social-Media-Principles-12-2009.pdf (Links to an external site.)

Dell:

https://www.dell.com/learn/us/en/uscorp1/corp-comm/social-media-policy (Links to an external site.)

Edmunds:

https://www.edmunds.com/about/social-media-guidelines.html (Links to an external site.)

ESPN:

https://www.espnfrontrow.com/wp-content/uploads/2017/11/NOV-2-RECEIVED-UPDATED-SOCIAL-MEDIA-GUIDELINES-10.221.pdf (Links to an external site.)

Fuji Film:

https://www.fujifilm.com/about/sns/sns_policy/ (Links to an external site.)

General Motors:

https://www.gm.com/social-media-policy.html (Links to an external site.)

IBM:

https://insidesocialmedia.com/social-media-policies/ibms-social-media-policy/ (Links to an external site.)

Intel:

https://www.intel.com/content/www/us/en/legal/intel-social-media-guidelines.html (Links to an external site.)

Mayo Clinic:

https://sharing.mayoclinic.org/guidelines/for-mayo-clinic-employees/ (Links to an external site.)

New York Times:

https://www.nytimes.com/editorial-standards/social-media-guidelines.html (Links to an external site.)

Nordstrom:

https://www.nordstrom.com/browse/customer-service/policy/social-networking-guidelines (Links to an external site.)

Oracle:

https://blogs.oracle.com/developers/the-oracle-social-media-participation-policy-v2 (Links to an external site.)

Walmart:

https://corporate.walmart.com/policies#social-media-guidelines (Links to an external site.)

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Answer 1

Company -  Best Buy  :  

Social media policy is neither too strict nor liberal . It is well balanced to avoid violations of business laws  , privacy laws and customer's rights .  

strength - These guidelines are good to avoid misunderstandings between customers .

weakness - the policy lacks to give promising security to employees .

suggestion - Some people unethical people  knowingly  tries to Malign the image of Brand & violate individual rights of employees on social media . So there should be AI based software to identify fake ID or special employees should be hired to detect such fake ID and report complaint to social media companies .