Question

Please state A, B, C, or D for each question

1. Marketers position their brands clearly in:

A. international markets

B. the market segmentation schemes

C. target customers’ minds

D. the process of internal marketing

2. Restaurant Kaba’s products are not well recognized by consumers who like going to restaurants. In fact, almost nobody has heard of this restaurant. It means that the restaurant’s brand has ____ equity.

A. low

B. medium

C. unique

D. high

3. Brand positioning can be done by associating its name with a:

A. government entity

B. publics

C. type of cost

D. benefit

4. Marketers should use multiple brands in order to:

A. increase the brand equity of the original brand

B. increase the chance that customers will remember the original brand

C. relieve pressure from the original brand name

D. pursue multiple segments

5. Products obtained by company through acquisitions are:

A. not considered new products.

B. redeveloped by the acquired company.

C. always rebranded by the acquired company.

D. considered new products.

Answer 1

1)C) Target customers minds

An important element of marketing strategy is product positioning.It is aimed to communicate the attributes of the product to the target customers on the basis of their needs.

2)A)Low

Brand equity means the value that a company generates from a product.Brand equity for a product is created by a company by making the product memorable and recognizable easily by customers . Here the products are not recognized by customers which implies brand equity is low.

3)D)Benefit.

One positioning strategy is to associate the product with its beneficial value.

4)A)Increase the brand equity of the original brand .

The idea of multiple brands is to increase the brand equity and thus increase the market share.