Question

State A, B, C, or D for each question 1. Intrapreneurial programs encourage: A. companies to...

State A, B, C, or D for each question

1. Intrapreneurial programs encourage:

A. companies to diminish risk of new products by buying only established products developed by other companies

B. existing entrepreneurs to create new companies

C. employers to focus on existing products instead of being distracted by creating new ones

D. employees to envision new product ideas

2. Lauren is the owner of a successful bed-and-breakfast small hotel. She constantly reads her online reviews and find suggestions for new products from her previous customers. She should:

A. partner with an established company to create new products based on customer suggestions

B. pursue those ideas and create new products based on customer suggestions

C. forget those ideas because it is impossible to create new products based on customer suggestions

D. sell those ideas to well-established brands because only those brands can successfully create new products

3. During the entire lifecycle of a product, the marketing strategies are going to be:

A. reformulated

B. the same

C. more inexpensive as the product approaches its decline

D. terminated when the product is not profitable

4. The product life cycle _____ a predictive tool to determine the length of a product’s useful life.

A. is only in certain circumstances

B. is rarely

C. is

D. is not

(A and C were wrong)

5. In international marketing, standardization of products helps the company lower its:

A. market share

B. risk

C. number of loyal customers

D. product design and marketing costs

Business   Economics   
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Homework Answers

Answer #1

1 ans ) D ) employees to envision new product ideas

Employees are encouraged to test their idea of creating new innovation or new product ideas.

2 ans ) B) Persue those ideas and create new products based on customer suggestions

The new ideas of customers will develop new plans in business.So customer reviews are constantly important

3ans) A) reformulated

To increase product life in production life cycle marketing strategies can be reformulated..Each stage marketing strategy is changed .

4 ans) C) The product life cycle is a predictive tool to determine the length of products useful life

5 ans ) D) product design and marketing costs

standardisation of product helps to reduce manufacturing cost of product.Thus product design and marketing costs are reduced.

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