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Who buys Whole Foods products in Africa?

Who buys Whole Foods products in Africa?

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Whole Food is an organic grocer that sells products which do not contain hydrogenated fats and artificial colors, flavors, preservatives, and sweeteners. The retailer is mainly known for its organic ranges and high prices. The retailer has its presence in Africa and it mainly targets the high income and health-conscious consumer groups. High-income consumers living in urban areas and who are health-conscious are the ones who mainly make a purchase from Whole Foods.

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