Nike Inc. is doubling down on efforts to grow online operations in the wake of the coronavirus crisis, with plans to strengthen its own e-commerce platforms while intensifying partnerships with leading retailers such as Foot Locker Inc. and Nordstrom Inc. to drive digital sales.
The efforts are poised to create a more agile, digitally oriented Nike amid a pandemic and forced store closures across North America, Europe and China that led to a drop in revenue and a net loss in the company's most recent quarter, experts say.
Even before the pandemic, the global athletic apparel giant benefited from a robust online business that surged as consumers moved online while stores were closed for months.
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