Starting form the point where the firms in the market, firm 1 and firm 2 will not be colluding while advertising, they will both advertise and get a payoff of 8000 each, Here, if the collude they will not advertise and they both get a payoff of 11,000 each, if they were not colluding they will look for a greater profit and advertise and the one advertising will get a output of 16,000 but if both advertise the payoff will reduce at 8000.
Hence, they will collude and not advertise at all, getting a payoff of 11,000 each.
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