Mr Caponi is a butcher who recently raised the price of steak at his market from 1.5 to £2 per kilo. Correspondingly, his sales dropped from 200 kilos per day to 100.
Is the demand for steak at Caponi's market elastic or inelastic?
Answer:
Old price = 1.5
New price = 2
% change in price = (new price - old price) / old price
= (2 - 1.5) / 1.5
= 0.5 / 1.5
= 33.33%
Old quantity = 200
New quantity = 100
% change in quantity = (new quantity - old quantity)/ old quantity
= (200 - 100) / 200
= 100/200
= 50%
Price elasticity = % change in quantity / % change in price
= 50 / 33.33
= 1.50
As price elasticity of demand as calculated above is greater than 1, demand for steak at Caponi's market is elastic.
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