According to Barry Schwartz, which of the following are negative effects of being offered more choices?
Question 3 options:
People end up less satisfied with the result of their choice. |
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People find it difficult to choose at all. |
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People may make a wrong choice. |
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The government no longer has control over citizens' decisions. |
People end up less satisfied with the result of their choice and People find it difficult to choose at all.
According to Barry Schwartz, when consumers are offered too many choices, they take a long time in evaluating these choices, remembering the lost utility of the choice not picked up, and thus, feel dissatisfied with their choice. They are likely to believe that they could have made a better decision if they had faced fewer choices or if they had picked up the other choice.
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