Question

Social media refers to the creation and sharing of content by consumers and companies on the internet. What are 5 key considerations that a marketer (for a company) should consider when developing a social media strategy?

Answer 1

The  5 key considerations that a marketer should consider are: Have given scenarios below considering these are needed to be followed by a marketing lead.

1. The audience- Before you write any content, craft an offer or even think about your marketing funnel, you first need to decide exactly who you're marketing to. This key step will build the foundation of your content marketing campaign for your business. It will ensure making sure everything you do is geared toward your ideal customer or client.

2. The content- Once you've clearly defined your audience, you can begin creating your content. This could be written content (e.g., a blog or social media post, a report, a press release, etc.), an image (e.g., a meme, infographic, etc.) or a video. Keep your target audience in mind as you write/create (especially the title as this is what will get them to click) - as well as mentioning the exact problem and the primary issue your product solves for them.

3. The offer- While the content may not promote your business, your offer will. Keep in mind your offer often isn't a hard sale; in fact, it's often completely free, and meant to capture emails, not to make immediate sales. First and foremost, your offer should be something that's very valuable to your target audience, and that they can't get anywhere else. This could be an e-book, white paper, report, case study, free consultation, etc. Again, the offer won't usually be a direct selling tool, but a way to showcase your expertise and help your customers get to know you.

4. The promotion and distribution- Now that you've written your content and come up with a great offer, it's time to let your target market see it. Unfortunately, most content that gets posted online gets little to no traction - meaning all that time and money invested in creating your content has gone to waste.This is where promotion and distribution come in. Only 26 percent of businesses invest in the distribution of their content. And yet this is the key to getting your marketing content seen and read by those who may actually buy your product or service.

5. The follow-up- At this point, your content and offer have gotten in front of the right audience. They've now given you their email in exchange for some free yet valuable information. This is where your relationship with them begins. Now that you have permission to email them, you can begin nurturing those leads. Continue to send valuable information, which will boost your credibility and increase trust