Question

Gogurt is the pioneer brand in its category. Is that an advantage or a disadvantage?

Answer 1

It is a favor for GoGurt that it is a pioneer brand in its group. Persons who don't familiar with GoGurt or who never have listened about it before will also be going to use it because of its reputation and likeness among children.
Go-Gurt was introduced in 1999 as a one of an exclusive, snack-style yogurt for children. It was a yogurt product displayed in a beautiful nine-inch tube that was proposed to convey convenience , delightful flavours , and a fun time for children to eat.
Being a pioneer brand GoGurt seems to create a long‐term consumer‐based favour of increased consumer recall and awareness. The pioneer brand is more likely to be one of the provoked set, and therefore more likely to be bought.