1. Customer Referrals: Already existing customers can be the best source of creating the new demand with the help of referrals.
2. Free Service for Initital period: Give free service for initial period to get poeple hitched with the benefits of service. Eg: Amazon Prime
3. Discount offers or Cashback offers: Cashback can be offered on sale for a specified amount of wallet cash which can then be used on same platform.
4. Market specialization: Try to specialize in One specific field of the market rather than providing all encompassing solutions to carve out a niche presence. Eg: Quickbooks.
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