Question

1.

The company Euromonitor conducts and publishes research on a range of different topics. As a UIC student you have access to much of this data through the Passport database available through the UIC library. Passport reports are a type of ___________________ data.

		observation
		convenience
		experimental
		secondary
		primary

2.  

A focus group study can provide useful information about how consumers think about new products or ideas, but one of the downsides is that _________________________.

		it can only cover one aspect of a product at a time
		it requires a very large sample
		the results can be heavily influenced by a few participants with strong opinions
		most consumers are reluctant to talk to strangers
		it only provides standardized data

Answer 1

1 -Option D

Secondary data

The data for the passport reports are already derived. They need to be analysed for different outcomes. They are not the raw data to be called primary , data is mostly analytical and already prepared. Hence it will be called secondary data

2 - Option D

Most consumers are reluctant to talk to starangers

Other disadvantages are the biasedness of moderator and expensive process which are not given . The consumer here may not want to share his personal details with someone he doesnt know which brings up problem in collection of data. Hence Option D will be correct.