Question

1. The company Euromonitor conducts and publishes research on a range of different topics. As a...

1.

The company Euromonitor conducts and publishes research on a range of different topics. As a UIC student you have access to much of this data through the Passport database available through the UIC library. Passport reports are a type of ___________________ data.

observation

convenience

experimental

secondary

primary

2.  

A focus group study can provide useful information about how consumers think about new products or ideas, but one of the downsides is that _________________________.

it can only cover one aspect of a product at a time

it requires a very large sample

the results can be heavily influenced by a few participants with strong opinions

most consumers are reluctant to talk to strangers

it only provides standardized data

Homework Answers

Answer #1

1 -Option D

Secondary data

The data for the passport reports are already derived. They need to be analysed for different outcomes. They are not the raw data to be called primary , data is mostly analytical and already prepared. Hence it will be called secondary data

2 - Option D

Most consumers are reluctant to talk to starangers

Other disadvantages are the biasedness of moderator and expensive process which are not given . The consumer here may not want to share his personal details with someone he doesnt know which brings up problem in collection of data. Hence Option D will be correct.

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