Question

Which of the following statements regarding “pioneering advertising” is true?

a.The purpose of pioneering advertising is to convince consumers to switch brands.

B.The purpose of pioneering advertising is to build “primary” demand.

c.The purpose of pioneering advertising is to build “selective” demand.

d. All of the above

Answer 1

Option B.

• Pioneering advertising is a form of advertising adopted by the firms and organisations when they want to introduce any of their new products to their customers.
• The main purpose of this form of advertising is to create primary demand to attract more customers by explaining a particular products features and benefits.
• Hence, pioneering advertising is a type of informative advertising where the firm's are engaged in informing the unaware customers about the new products they have launched.