What are the major competitive issues General Electric faces when managing cooperative strategies?
To ensure conglomerate's global growth, GE deploys Michael Portal’s generic strategies for maintaining and developing its competitive advantage + intensive growth strategies to support and sustain business growth (eg., diversification).
These strategies boost GE's resilience as one of the biggest diversified businesses on the planet (energy, aviation, healthcare and electric industries, etc.).
However, for long term growth and competitiveness in its industries, GE's generic competitive strategy and intensive growth strategies must remain relevant to industry situations.
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