On Jetstar flights, passengers have to pay extra for food and drinks. Assume the only product that Jetstar sells on the plane is packets of potato chips. Each packet costs Jetstar $4 (hint: the marginal cost is constant at $4 per packet). Currently Jetstar charges $4.50 for a packet of chips. Below is a table of potential prices Jetstar could charge and the corresponding quantities.
Price ($/packet) |
Quantity (packets) |
6.50 |
30 |
6.00 |
42 |
5.50 |
56 |
5.00 |
72 |
4.50 |
92 |
4.00 |
105 |
Answer the following questions:
Price | Quantity | Revenue |
Marginal Revenue |
6.50 | 30 | 195 | 195/30 = 6.5 |
6.00 | 42 | 252 | 56/12 = 4.67 |
5.50 | 56 | 308 | 55/14 = 3.29 |
5.00 | 72 | 360 | 52/16 = 3.25 |
4.50 | 92 | 414 | 54/20 = 2.7 |
4.00 | 105 | 420 | 6/13 = 0.46 |
a. At a price of $4.50 per packet, the marginal revenue is $2.70
b. At a price of $4.50 per packet, Jetstar should decrease the packets of chips sold to maximize profit, as the marginal revenue of $3.25 is more than $0.46.
c. If MC is constant at $4, then the profit-maximizing quantity should be somewhere between 42 and 56, because the profit maximizing condition is MR=MC=$4. Therefore, the profit maximizing quanitity is approximately 48
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