Question

Can a trademark on a brand a measure of status?

Can a trademark on a brand a measure of status?

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Answer #1

A trademark identifies the brand owner of a particular product or service. Trademarks can be used by others under licensing agreements. The trademark can be in the form of a symbol, logo, design, word, slogan. Trademark is definitely taken as a measure of status. People relate to these trademarks as symbol of status. There are many brands which are purchased just for the sake of their status. People buy such brands and show off their trademark logo, etc. Thus, a trademark on a brand is a measure of status.

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