Question

Pomeroy, Inc. is a major player in the U.S. consumer electronics markets. It sells radios, televisions, DVD players, and a number of similar products. Its CEO believes that Pomeroy can go into international markets with the same product line that it offers in the U.S. Which of the following factors constrains Pomeroy, Inc.'s ability to sell a standardized product to a global market using a standardized marketing strategy?

a.) modern transportation

b.) modern communications technologies

c.) differences in product and technical standards

d.) rise of global media phenomenon

e.) development of a global culture

Please explain your answer.

Answer 1

In given case, company is opting for sale of a standard product (as per its home market) to a global market using a standardized marketing strategy (as it uses in its home market).

This strategy can be sucessful if standards across countries is similar to as that of in home market of company.

However, as we know, products and technical standards differ across countries.

So, difference in product and technical standards will act as constraint for company to sell a standardized product to a global market using a standardized marketing strategy.

Hence, the correct answer is the option (c).