Question

Which of the following is true of colors and their common connotations in western culture?

1. The positive connotations of brown are strong, trustworthy, and authoritative.

2. The negative connotations of red are cold and sterile.

3. The positive connotations of yellow are warm, earthy, and mature.

4. The negative connotations of blue are danger and aggression.

5. The positive connotations of white are clean, innocent, and pure.

Answer 1

Colors in any culture have different significance in the sense of negative as well as positive meaning.

Color may have good meaning for the one country and at the same time, it may be bad for the other country.

For example, given here in the options, the white color in western culture represents purity, clean, elegance. Brides wear it on marriage but at the same time in Asian countries, it represents mourn, tragedy and death.

Among the given options the right answer is option 5. that is WHITE.